• Sales team in Kuwait’s Alghanim Auto Lincoln dealership receives special Lincoln Way training with a view to providing a client-centric ownership experience  
• Specially designed training session – focused on the why, and the how-to, of a distinctive Lincoln client experience – highlight Alghanim Auto’s commitment to further developing the luxury brand’s business in Kuwait
• Aided by a growing lineup lead by the award-winning Navigator, and world-class facilities, Alghanim Auto delivers the exceptional level of service Lincoln customers have come to expect  

KUWAIT CITY, Kuwait, October 3, 2018 – As part of its continued commitment to growing the Lincoln automotive luxury brand in Kuwait, Alghanim Auto, Lincoln’s official local distributor, has recently concluded the delivery of The Lincoln Way training to its team.

The Lincoln Way is the expression of Lincoln’s style and substance – a suite of enhanced client experiences designed to set Lincoln apart – developed for those who appreciate the ultimate luxury experience.

Delivered by US experts in Lincoln luxury client experiences, the two half-day in-dealership sessions saw participants engage in experiential activities to understand and apply a hospitality-driven process that builds trust and relationships with luxury customers.

“Kuwait is a very important market for Lincoln, and our partnership with Alghanim Auto will help grow the business and deliver excellent products and services to our Lincoln clients,” said Sarah Rae, Director, Lincoln Middle East. “We commend Alghanim Auto for their continued drive to deliver the bespoke ownership experience that the Lincoln brand promises through their dealership facilities.” 

Lincoln’s sales in the Middle East skyrocketed in the first half of 2018, up by nearly 28 per cent over the same period last year. The all-new Navigator full-size SUV contributed greatly to Lincoln’s growth thisyear, with the number of Navigators delivered to customers in 2018 already tripling the previous year.

Alghanim Auto is the sole official importer-dealer in Kuwait authorised to perform warranty repairs for Lincoln and Ford vehicles, and is the only authorised distributor of genuine Ford and Motorcraft® parts.

To download the Word document of this press release in Arabic, click here

To download the Word document of this press release in English, click here